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Our Story

We're Faatimah Knight and Hicham Hall, founders of Suf. We started Suf as an expression of some of the things we value the most: family, tradition, and Morocco. My husband Hicham is a Morocco native, and together we have explored this beautiful, diverse country that has become our home away from home.

We're passionate about bringing the crafts and art of Morocco to a modern Western audience in a sustainable way that honors the people who make these products. While many people know Morocco for vintage woven goods like rugs and tapestry, Suf partners with artists and craftspeople working today. This preserves the tradition by supporting those who keep it alive.


Faatimah & Hicham

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