Modern rugs are wolves in sheep clothing. Why? Because although they appear beautiful, they are actually composed of synthetic materials that prove toxic to the body.
We stayed at a little bed & breakfast in the mountains with the best raghayif (Moroccan flat and flaky bread) I'd ever had. The woman who hosted us made it fresh every morning and served it wi...
When contemplating the values of our business, we landed on a common phrase: the middle path. So how are we implementing the middle path in our business?
*We price our items in such a way that we ...
We wanted wool (suf) to be the staple material of our product line because it is a classic, durable material that's been around since time immemorial. Wool uniquely conjures up images to the imagi...
At an Arabic school for foreigners on a quiet street in bustling Marrakech, we met a dignified yet unassuming man. He has two connections for us to explore. One is a store that sells rugs sourced f...
Meeting with Weavers in the Atlas
In June of 2022 we returned from Morocco where we visited small businesses and women-led rug weaving cooperatives. The trip was a whirlwind and by the end of it se...