We wanted wool (suf) to be the staple material of our product line because it is a classic, durable material that's been around since time immemorial. Wool uniquely conjures up images to the imagi...

At an Arabic school for foreigners on a quiet street in bustling Marrakech, we met a dignified yet unassuming man. He has two connections for us to explore. One is a store that sells rugs sourced f...

Meeting with Weavers in the Atlas In June of 2022 we returned from Morocco where we visited small businesses and women-led rug weaving cooperatives. The trip was a whirlwind and by the end of it se...