When contemplating the values of our business, we landed on a common phrase: the middle path. So how are we implementing the middle path in our business?

*We price our items in such a way that we are able to pay our makers well and also able to turn a profit.

*We don't want people to be priced-out of purchasing products that align with their values of fairness and sustainability, so we maintain modest margins.

*Our rugs are made entirely by hand by women in the Atlas Mountains who maintain a centuries-old tradition.

*Our pillows are made by hard-working men in the city of Tangier who operate a small shop.